Internet Wealth Builder

Welcome to another post on Internet Wealth Builder! This week, we’ll tackle on Search Engine Optimization (SEO).

Importance of SEO

Search Engine Optimization is the key to building a great internet business. Without SEO, no one will ever find your website in search engines like Google or Yahoo. Many people think that you have to be an IT genius to be able to achieve this or to know how to program and read algorithms, but that is not the case. There are many ways you can achieve this without having to know how to build a website from scratch. The important part here is keywords. You have to have the right keywords and expose them in the right places. Here are some of the things I’ve learned from my mentor Sean Rasmussen, author of the book “Year of the Affiliate“:

1. Make sure the URL of your website contains the keywords that you want to be ranked on. This can be in the form of the actual URL itself, or if you’re blogging, make sure your perma-links contains the keywords.
2. Title of your page – make sure the title of your page contains the keywords that you want to be ranked on.
3. Keyword density – this basically means that the number of keywords that you want to put into a post must appear a certain number of times on the page or post. This doesn’t mean writing the word in every sentence. This just means that you need to mention your keyword a few times, preferrably 3 to 5 percent of your total number of words.
4. Highlighting and Bolding – Bolding or Italics can make the keyword stand out, and thus, search engines are more likely to take notice of this and would rank your website higher.
5. Tagging – adding the relevant keywords to tags on your post will help in ranking. Make sure that the tags you use for the post is relevant
6. Have links to other relevant pages on the web, particularly those with authority (like universities, government sites. .org sites)
7. Make sure your content is relevant to the keywords that you are optimising for.
8. Update your website or blog more frequently. More recent content is what gets higher rankings, as old and unused/unvisited sites will not get the relevance in search engine terms, so blog as often as you can, and stick to the relevant topic you want to have an SEO on.
9. Age of the site also helps. This may not be something you can work on, but the older the site gets and the more frequently updated it is with its content, the higher it will rank in the Search Engines.

Very simple stuff, ey? These are some strategies that you could now deploy and use right at this minute to help you with Search Engine Optimization(SEO) and get the rankings (and eventually the traffic) into your blog or website! All of these are covered in further detail in Sean’s book, “Year of the Affiliate“. A lot of people have achieved the great results in internet marketing because of this book, and I highly recommend it myself!

Til then, another post from Internet Wealth Builder!