Internet Wealth Builder

Welcome to another post of Internet Wealth Builder! This post will focus on the SEO concepts I’ve learned from the book “Year Of The Affiliate” , primarily on Keywords and keyword positioning for an SEO-friendly blogpost.

SEO-Friendly Content

When writing a blog or a web page, the first thing that you need to think about is the SEO side of things. The content has to be such that the search engine will be able to pick it up and display as high as possible in its search results. Here are some tips on how to SEO your content:

Choosing Keywords

Choose a specific Keyword for your blogpost or web page. This may be in a form of a phrase or a single word. This helps you with having a targeted focus for the search engines to pick up your website for a certain search. You can choose from having a broad keyword like for example health, fitness, wealth, business, or you can choose to use what is called as a longtail keyword, which in essence is a keyword that is drilled down from a broad keyword. Examples of a longtail keyword would be for fitness, you might instead drill down to a specific area in fitness like equipment, which could be a treadmill, and then drill down to the type and brand of treadmill – “Basic Nordic Treadmill”.

There are pros and cons with using a broad keyword and a longtail keyword. A broad keyword would enable you to target a much broader audience, hence, a wider and bigger market to spread your word. However, the competition may be very stiff, and this makes it difficult for you to get good rankings with the search engines, despite having done all the things you can do to search-engine optimise your site.

A longtail keyword, however, can limit your market to that specific phrase that you’re intending to use. It can be both a good thing and a bad thing, depending on how big a market is for a specific longtail keyword. If there is a huge demand for a longtail keyword, but not much competition, then chance are you will have a better ranking from the search engines.

Keyword Density

Ideally you’d like to have your keywords appear as many times as possible on your blog or your page so that the search engines would treat your page or blog with higher relevance. However, you have to be careful not to overdo this because search engines do filter out spam, and by having excessively used your keywords on your blog or page, you will raise the red flag with the search engines. They will consider your site “spammy” and you’d end up being discredited by the search engines.

The ideal recommended number for keyword density is 3% to 5%. Anything less than 3% is probably too few for the search engines to consider your blog or site for relevance on those keywords. More than 5% is spammy, as mentioned above. In case you don’t know how to calculate keyword density, it’s the number of times your keyword appears on your blog, divided by the total number of words on your blog or page.

Keyword in Titles and Headings

Ensure that you have your keyword on the title of your blog or page. This is important, as the search engines do consider the relevance based on the title of the blog or page. Ensure that you also use the Headings1 (H1) or Headings2 (H2) for your subject headings, and include the keywords there. This again will help the search engines determine its relevance.

Bolding and Italics of Keywords

An extra handy trick for SEO is to bold your keyword at least once and also italicise your keyword once. This will enable the search engines to further identify that the topic of discussion on your blog or page is pertaining to those keywords you have picked. One recommendation that I can give you is to try and set to bold a keyword in one paragraph, and italicise a keyword on another paragraph. That way, the search engines won’t think that you’re also being spammy.

Keywords in Image Description

Image description is something that people neglect to do in many cases, but is very handy in terms of helping with your SEO rankings. Simply put in your keywords as part of your image description, and this will help you with building relevance to your blogpost and page as well.

Meta Tags and Categories

If you’re blogging, ensure that you put in your keywords in the meta-tag and categories, as these also help in building relevance with the search engines. Some people may argue on this point as being outdated, but it doesn’t hurt to include your keywords to add an extra item that could still be used to build relevance to the search engines.

Internal Links

Ensure that you put in some internal links on your blog or page. Internal links mean that you put a link to one of your other pages or older blogposts onto the page or blog that you’re writing, as this will help with the search engine spiders to determine that your content is associated with an existing relevant and trusted content.

These topics are covered in much more depth in the book “Year Of The Affiliate“, but I hope this gives you an idea on what you can do to ensure that your blog gets noticed by the search engines, and would result to better readership and traffic.

One of the things I’ve learned while reading the book “Year of the Affiliate” is the power of social media, and how this can help internet marketers make sales and create a relationship with customers online. For most people, social media may be used just for fun and for keeping in touch with friends and family online. For some internet marketers, social media is used to heavily promote their products online and do full-on selling regardless of whether they know the potential customer or not. There are so many ways you can use social media sites like Facebook, Twitter or YouTube to sell products online, however, not many have found the effective way to leverage this avenue.

What I’ve learned from the book “Year of the Affiliate” is that building rapport online with your potential customers is important. In order for you to do that, you must work on building your online “persona”, or an “image” of who you want to be known as in cyberspace. This can help in allowing people online to relate to you and know who you are, and by that, trust is formed and developed. People will then start to follow you with whatever you do. One of these people following you online may just find out that you are selling a product that he or she also likes, and since he or she likes you and trusts you, the person may just buy it! Of course, creating an online persona and maintaining it requires some tricks of the trade, and this is what the book tells you more on.

There is a lot more detail on the book “Year of the Affiliate” and I highly suggest you go and get a copy of it! It’s well worth the $97 I paid for, and I’m starting to see slowly the returns and sales from the people following me! It’s unbelievably great! I wish I had this book handy before I even started wasting my money on Google AdWords and ineffectively selling using that means.

Hi, my name is Kelvin Lim, and I’m an internet marketer. I’ve been trying to do a few strategies online in order to make money, but they have all cost me lots of money, and never produced any results. If they will, it will be a long time for them to come out, and by then, it would have cost me heaps of money! I went on and searched for days and months, looking for a cheaper, cost-effective and more importantly, effective strategy for internet marketing, and found this concept of affiliate marketing.

For those new to affiliate marketing, this is basically selling someone else’s product using affiliate links online, and once you make a sale through the affiliate site, you earn some commission! Using affiliate marketing doesn’t require you to pay any setup fees. You just find a product you wish to sell, sign up for their affiliate program (if they have one and offer one), and voila! You’re in the game!

As with anything, there is a catch. Not a lot of people have been successful with it. It’s because there is a certain strategy that needs to be put in place before you can convince people to buy the product that you’re selling. Viral marketing is one approach some use, BUT it’s definitely not effective! Your audience or potential customers could be annoyed and irritated by it (a lot of people are, to be honest), and then you won’t make a sale!

I’ve found a resource that is great for this. I saw this e-book online called “Year of the Affiliate” by Sean Rasmussen. I have been following Sean for some time now, and I have to say that this is a genuinely trustworthy guy, full of integrity, and he shows the result. He has struggled and made tons of mistakes before he was able to find the right formula to get internet marketing to work for him. I highly recommend his book, which you can find on this link: (Year of the Affiliate link).

Here’s one of the testimonials for his website:

I hope you have enjoyed my first blog on internet wealth builders! Until the next blog post!