Internet Wealth Builder

Welcome to another post of Internet Wealth Builder! This post will focus on the SEO concepts I’ve learned from the book “Year Of The Affiliate” , primarily on Keywords and keyword positioning for an SEO-friendly blogpost.

SEO-Friendly Content

When writing a blog or a web page, the first thing that you need to think about is the SEO side of things. The content has to be such that the search engine will be able to pick it up and display as high as possible in its search results. Here are some tips on how to SEO your content:

Choosing Keywords

Choose a specific Keyword for your blogpost or web page. This may be in a form of a phrase or a single word. This helps you with having a targeted focus for the search engines to pick up your website for a certain search. You can choose from having a broad keyword like for example health, fitness, wealth, business, or you can choose to use what is called as a longtail keyword, which in essence is a keyword that is drilled down from a broad keyword. Examples of a longtail keyword would be for fitness, you might instead drill down to a specific area in fitness like equipment, which could be a treadmill, and then drill down to the type and brand of treadmill – “Basic Nordic Treadmill”.

There are pros and cons with using a broad keyword and a longtail keyword. A broad keyword would enable you to target a much broader audience, hence, a wider and bigger market to spread your word. However, the competition may be very stiff, and this makes it difficult for you to get good rankings with the search engines, despite having done all the things you can do to search-engine optimise your site.

A longtail keyword, however, can limit your market to that specific phrase that you’re intending to use. It can be both a good thing and a bad thing, depending on how big a market is for a specific longtail keyword. If there is a huge demand for a longtail keyword, but not much competition, then chance are you will have a better ranking from the search engines.

Keyword Density

Ideally you’d like to have your keywords appear as many times as possible on your blog or your page so that the search engines would treat your page or blog with higher relevance. However, you have to be careful not to overdo this because search engines do filter out spam, and by having excessively used your keywords on your blog or page, you will raise the red flag with the search engines. They will consider your site “spammy” and you’d end up being discredited by the search engines.

The ideal recommended number for keyword density is 3% to 5%. Anything less than 3% is probably too few for the search engines to consider your blog or site for relevance on those keywords. More than 5% is spammy, as mentioned above. In case you don’t know how to calculate keyword density, it’s the number of times your keyword appears on your blog, divided by the total number of words on your blog or page.

Keyword in Titles and Headings

Ensure that you have your keyword on the title of your blog or page. This is important, as the search engines do consider the relevance based on the title of the blog or page. Ensure that you also use the Headings1 (H1) or Headings2 (H2) for your subject headings, and include the keywords there. This again will help the search engines determine its relevance.

Bolding and Italics of Keywords

An extra handy trick for SEO is to bold your keyword at least once and also italicise your keyword once. This will enable the search engines to further identify that the topic of discussion on your blog or page is pertaining to those keywords you have picked. One recommendation that I can give you is to try and set to bold a keyword in one paragraph, and italicise a keyword on another paragraph. That way, the search engines won’t think that you’re also being spammy.

Keywords in Image Description

Image description is something that people neglect to do in many cases, but is very handy in terms of helping with your SEO rankings. Simply put in your keywords as part of your image description, and this will help you with building relevance to your blogpost and page as well.

Meta Tags and Categories

If you’re blogging, ensure that you put in your keywords in the meta-tag and categories, as these also help in building relevance with the search engines. Some people may argue on this point as being outdated, but it doesn’t hurt to include your keywords to add an extra item that could still be used to build relevance to the search engines.

Internal Links

Ensure that you put in some internal links on your blog or page. Internal links mean that you put a link to one of your other pages or older blogposts onto the page or blog that you’re writing, as this will help with the search engine spiders to determine that your content is associated with an existing relevant and trusted content.

These topics are covered in much more depth in the book “Year Of The Affiliate“, but I hope this gives you an idea on what you can do to ensure that your blog gets noticed by the search engines, and would result to better readership and traffic.

Kurek Ashley ROCKS!

kurek ashley and me

Yesterday I made a post on Kurek Ashley, the man who has inspired me to reach my goals and dreams of becoming one of the best internet marketers around. I continued to read on his book “How Would Love Respond” last night and I’m all the more inspired to write about him. It might seem odd that I’m writing about Kurek Ashley here, who isn’t really into internet marketing, but I have found him through my internet marketing mentor, Sean Rasmussen, and he has taken me to new heights in terms of my vision and goals in internet marketing.

Today I received a note from my mentor Sean, that there is a “Kurek Ashley Challenge” of who gets to rank #1 or closest to #1 in Google for the term Kurek Ashley. I thought this will be a fantastic opportunity for me to have a go and try out, as this is a great learning exercise for SEO. And as Kurek Ashley would put it, “The only way to FAIL in life is the FAILURE to participate”. So here I am, participating in the challenge and applying what Kurek Ashley himself has taught me over the weekend. From my experience, I have ranked #1 in Google for my other blog Fabulous Journeys for the same term, so I reckon I should be able to get through this challenge fairly well. However, seeing that there will be some competition around, I’ll have to work harder to get to the top spot.

The one thing I would have wanted to do is to create a new blog that has Kurek Ashley on the domain name. This would definitely raise the significance for the search engines. I’m working on that and in the process of setting it up. In the mean time, I will test out how this page will fair with the Kurek Ashley keyword. I will definitely be doing some organic SEOs on this page, but would need assistance to those who are willing to help me achieve my goal of getting the highest ranking possible for Kurek Ashley. If you have been following this blog and would like to help me with the challenge, please send out a message to your friends in social media about my blog, twitter it using the tag #KurekAshley, bookmark it, or do whatever you can to help. Any help on your part will be greatly appreciated to get my rankings up!

I shall update you every now and then on how this SEO Challenge on Kurek Ashley goes, and I’m hoping for a great outcome! Just to show you how inspiring this man truly is, here’s a video of Kurek Ashley being interviewed by Sean:

More Kurek Ashley videos to come!

Til the next post from Internet Wealth Builder!

Welcome to another post on Internet Wealth Builder! This week, we’ll tackle on Search Engine Optimization (SEO).

Importance of SEO

Search Engine Optimization is the key to building a great internet business. Without SEO, no one will ever find your website in search engines like Google or Yahoo. Many people think that you have to be an IT genius to be able to achieve this or to know how to program and read algorithms, but that is not the case. There are many ways you can achieve this without having to know how to build a website from scratch. The important part here is keywords. You have to have the right keywords and expose them in the right places. Here are some of the things I’ve learned from my mentor Sean Rasmussen, author of the book “Year of the Affiliate“:

1. Make sure the URL of your website contains the keywords that you want to be ranked on. This can be in the form of the actual URL itself, or if you’re blogging, make sure your perma-links contains the keywords.
2. Title of your page – make sure the title of your page contains the keywords that you want to be ranked on.
3. Keyword density – this basically means that the number of keywords that you want to put into a post must appear a certain number of times on the page or post. This doesn’t mean writing the word in every sentence. This just means that you need to mention your keyword a few times, preferrably 3 to 5 percent of your total number of words.
4. Highlighting and Bolding – Bolding or Italics can make the keyword stand out, and thus, search engines are more likely to take notice of this and would rank your website higher.
5. Tagging – adding the relevant keywords to tags on your post will help in ranking. Make sure that the tags you use for the post is relevant
6. Have links to other relevant pages on the web, particularly those with authority (like universities, government sites. .org sites)
7. Make sure your content is relevant to the keywords that you are optimising for.
8. Update your website or blog more frequently. More recent content is what gets higher rankings, as old and unused/unvisited sites will not get the relevance in search engine terms, so blog as often as you can, and stick to the relevant topic you want to have an SEO on.
9. Age of the site also helps. This may not be something you can work on, but the older the site gets and the more frequently updated it is with its content, the higher it will rank in the Search Engines.

Very simple stuff, ey? These are some strategies that you could now deploy and use right at this minute to help you with Search Engine Optimization(SEO) and get the rankings (and eventually the traffic) into your blog or website! All of these are covered in further detail in Sean’s book, “Year of the Affiliate“. A lot of people have achieved the great results in internet marketing because of this book, and I highly recommend it myself!

Til then, another post from Internet Wealth Builder!